WHAT IS LA SWEAT MEDIA
From bike racer, to team owner, to industry vet of 6 years Kelli wanted to venture out on her own and bring you La Sweat Media. Born from a strong desire to help brands find their voice and help bridge the gap for the female voice in cycling and sports. She comes from a long history within the outdoor industry. With a lifetime in the sports and outdoor world, she brings a unique perspective and view to how to use social and other forms of media to help grow your brand to its full potential.
Sport and competition have always been a driving force of inspiration and personal development for Lexie. As a competitor in the peloton and avid #vanlife adventurer alongside her husband and pups, life on the move always brings new perspective and creative avenues. With over six years experience in the endurance sports industry, Lexie has worked alongside a variety companies, from startups to international icons, helping develop their brand image and voice through a broad scope of marketing platforms.